Bob Martin Petfinder
attention to detail when designing an interface leads to a friendly and efficient user experience
Bob Martin is the UK's leading brand for pet healthcare. The Petfinder system is a consumer product (a unique pet ID tag) combined with an online database, and a 24-hour call centre. With these three elements combined, the Petfinder product gives pet owners the best possible chance of being re-united with their pet if it gets lost.
Netsight was commissioned to create the website and the online database, which is used by both customers and staff at the call centre through different, tailored interfaces.
The website allows customers who have bought a Petfinder tag to register (and subsequently amend) their details, through a simple and user-friendly interface.
A separate interface gives the call centre secure access to the data, along with a variety of search and administration tools.