
TCSJohnHuxley www.tcsjohnhuxley.com
TCS Group is one of the largest suppliers of casino equipment and services in the world. From offices in 10 countries TCS provide a complete and unique range of table games products and technical equipment. Established for nearly 20 years TCS Group has developed a portfolio of unique casino gaming products, and retains one of the largest research and development teams in the gaming industry.
The marketing for the group is primarily controlled from the London and Bristol Offices, and online strategy is the responsibility of these departments. The original website had been designed and constructed by an in-house team, and a recognised set of limitations were becoming apparent. The structure and organisation of the site was failing as the range of products and the complexity of their descriptions increased. The design of the site no longer reflected the corporate image, and the site was difficult to update. Netsight was approached by TCS to correct this situation, and to assist in the construction of a new online strategy for the group.
The website is now in its second phase of development after TCS Group's acquisition of John Huxley Group, and subsequent merger to form TCSJohnHuxley. Key to the success of the system is the ability to maintain core product data and fact sheets in multiple languages within a central management system, and then distribute and re-brand this information online for different markets around the world. Crucially, the system tracks changes made between different language versions of product information to ensure that updates do not get out of sync.
Further development of the site is in progress as the Group's portfolio of products and services continues to grow.
Plone is also used as an intranet for the company allowing them to more easily manage their internal marketing resources.
Technologies
Multi-Lingual Content Management, Flash, Dynamic Image Processing, Managed Hosting.
